3 Ways to Promote Your STARTUP for FREE

3 Ways to Promote Your STARTUP for FREE

12-Apr-2019 03:28 PM
Always remember that business marketing and promotion is very important for any business. Unless people know about your StartUp or products/services it offers, nobody will be interested to buy your products or services. As your StartUp business grows and expands, it may attract customers through word of mouth but, until that happens, though, you should practice the following marketing strategies to spread the word about your StartUp.


Email marketing can be carried out by sending effective business mails for attracting customers to your StartUp. Email marketing is also one of the oldest and most conventional ways to promote your StartUp and it is a tried & tested method to reach out to potential customers and that too at very minuscule or no cost.

To take advantage of this marketing strategy, you must first collect prospects' email addresses. If you have a website for your StartUp, consider placing a newsletter signup form on it. Alternatively, you can ask customers directly for their email addresses. The key thing to remember is that you must diversify your emails with non-commercial content like guides, how-to articles, videos and infographics. If you only send advertorial emails, subscribers will probably opt out of receiving your newsletter.


Blogging is also a great way to get new business leads. Although blogging can prove to be very useful in generating the exposure that your business needs but, this is also one of the marketing tactics that many people tend not do or do not do regularly as they do not have time or just seem to overlook the aspect of how powerful and beneficial blogging can prove for their business. Businesses having dedicated blogs tend to generate more leads than their competitors without blogs. 

The secret to creating an effective business blog is to publish articles with content that your audience wants to read. If it is valuable and worth reading, search engines will also crawl and store your blog links and display them at the top of the search results giving a high rank to your blog. And when your blog ranks high, it will attract more visitors and more people will get to know about your StartUp.

You should also try to use couple of effective images, videos and infographics along with text in your blog to make the reading experience more engaging and meaningful to the readers.


Social Media Marketing (SMM) is a new age marketing tactic and a must have for all aspiring StartUps who are looking for more exposure for their business. As on 2018 more than 2 billion people are on social media platforms like Facebook, Twitter, Pinterest, Instagram and LinkedIn to name a few.

You should create an official profile/page for your StartUp and post engaging and relevant stuff that gives users a reason to follow your account and stick to it. Once you have attracted followers, you should encourage them to stay by responding to their questions and comments or by conducting surveys and opinion polls from time to time.

As your business's presence on social media grows, more people will see and recognize it.

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